Challenger Spirit

Celebrating those who challenge convention to make things better.

As a company we’ve experienced many great challenges throughout our history. And so have the people that work for Mazda. However, we’re fortunate to be blessed with a unique spirit, which leads us to overcome challenges in the most creative way possible. This has led to some groundbreaking automotive innovation, primarily driven by our people’s willingness to do things differently. We applaud this kind of thinking at Mazda. And we applaud the challenger spirit in others in the worlds of sport, design and manufacturing.

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Dick Fosbury Dick Fosbury

Dick Fosbury

1968 Olympic High Jump Champion

"I couldn't find the best way to succeed. So I invented it."

At Mazda, we think conventions are made to be broken. Thankfully, there are other visionaries who think the same, such as Dick Fosbury. In 1968 convention said the high jump should be done by jumping forwards, until Dick Fosbury turned it on its head and “flopped” backwards over the bar, winning Olympic Gold and revolutionising the sport forever. This kind of thinking inspired us to defy convention and develop a petrol engine with a compression ratio of 14:1. The first one in the world, just like Fosbury’s backwards jump.

Dick Fosbury

True change comes from accepting a challenge and overcoming it by thinking outside the box. That’s exactly what Dick Fosbury did in 1968. See the fascinating story about how he started from a different place than everybody else.

Dick Fosbury  Video

Dick Fosbury

True change comes from accepting a challenge and overcoming it by thinking outside the box. That’s exactly what Dick Fosbury did in 1968. See the fascinating story about how he started from a different place than everybody else. The rest, as they say, is history.

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John Shuttleworth John Shuttleworth

John Shuttleworth

Revolutionary Yacht Designer

“I did want to design a super yacht that was really, really fuel efficient. It was just the work of finding a new way.”

When John Shuttleworth began working on his legendary creation, the Adastra, he focused on the sleekest, most fuel efficient design, and the result is a stunning super yacht that uses one 7th of the fuel of a traditional vessel. From SKYACTIV TECHNOLOGY, which boosts efficiency but doesn’t compromise performance, to our beautiful KODO design, we have a thing or two in common with Shuttleworth.

John Shuttleworth

Looking beyond convention gave John Shuttleworth an extraordinary vision: a fast, efficient and stunning super yacht called the Adastra. Discover how he set marine design on a new course by doing things differently.

John Shuttleworth Video

John Shuttleworth

Looking beyond convention gave John Shuttleworth an extraordinary vision: a fast, efficient and stunning super yacht called the Adastra. Discover how he set marine design on a new course by doing things differently.

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Hansel Hero
Phil Hansen Phil Hansen

Phil Hansen

Multimedia Artist

"All of a sudden, things open up and I embrace all the possibilities."

Who says you need a steady hand to be an artist? When nerve damage almost made Phil Hansen give up on art, he decided to embrace the shake and find new ways of creating. He is now an acclaimed multimedia artist, an inspiration to millions and a living example of how adversity can be the best reason to re-invent yourself. At Mazda we re-invented the combustion engine when others had given up on it, to create SKYACTIV TECHNOLOGY and rival hybrid efficiency levels – proving that creativity can overcome any challenge.

Phil Hansen

Meet Phil Hansen, an artist whose story is not just the epitome of overcoming adversity but is also about sheer determination and creativity. See how he challenged conventional thinking to create art that inspired millions.

Phil Hansen Video

Phil Hansen

Meet Phil Hansen, an artist whose story is not just the epitome of overcoming adversity but is also about sheer determination and creativity. See how he challenged conventional thinking to create art that inspired millions.

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KODO - Soul of Motion Design

Challenging convention by finding inspiration in nature.
Discover our striking new design.

SKYACTIV TECHNOLOGY

Performance without compromise and innovation that pushes boundaries. Find out more.

MZD Connect

Keeping you connected with the road and the world around you.
Find out more about our new intuitive interface.

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